BondingWithClients

The biggest step an agency can take to improve both retention and revenue is to put more emphasis on the agency/client
relationship. This is the heart of the agency business. But this important relationship is often forgotten or given a low priority.

Typical symptoms of poor agency/client relationships include smaller piece of client spending, solid agency thinking that goes unsold,
losing clients when personnel change, and trusted clients blaming things out of their control when decisions are made to go another
way that doesn’t include you. The heart of these problems is the agency/client relationship.

There is an alternative and it’s Client Bonding, a powerful one-day learning experience from Sanders Consulting Group that focuses
on this key skill. One our most popular programs, this learning experience shows agencies how to understand personal chemistry
and how that impacts the client/agency relationship.

For more information on Client Bonding, go to the printer-friendly copy or contact us.