BrandCongruence

All elements of your firm’s style needs to be in step behind the brand. This most basic step causes agencies and other marketing
communication companies more difficulty than any other part of the brand building process.

A firm will typically put a lot of effort into designing many of the key elements of the brand, the corporate identity materials, the
promotional elements and the Web site. But then fumble by not showing any elements of the brand within the firm.

The staff is drinking out of coffee cups from a local TV station and using memo pads provided by a local printer. There’s a logo on
the reception area wall but no place else. That’s not using brand congruence to your advantage.

At Sanders Consulting we understand the power of the brand for marketing communication companies. And how to use it to
energize the staff, prospects, clients and outside influencers such as search consultants and trade press. It’s a key part of our
business and one of the most important services we provide the firms we work with.