Conferences

For years we hosted a number of national and international conferences. But agencies are finding it
harder than ever to get away so we are swinging the business to more on-site work and that is serving
both us and our clients well.

With us being on site we can concentrate more and be more specific with the solutions we offer. And we
can touch more leaders within the agency. That’s working well for everyone’s sake. The pay back or
the ROI seems to be a lot faster. But the payoff is higher initial cost for the agency for the onsite
approach but it’s proving to be worth it.

Additionally many holding company firms have restricted their firms from attending industry events
unless their people are going as speakers. So this has cut down attendance at the conferences
greatly.

It’s just another way the business is shifting.

We get lots of calls about our conferences each month, but when we explain the pricing of holding an on-
site, it's been easy for the firms to go that way.