12 Reasons why a Cross-town Merger* accelerates your firm's growth:
1. You immediately get bigger
2. The scale of the growth can be substantial all at once—for example, double your size
3. A number of new accounts are added at one time in many different categories adding diversity, heft, and mass.
4. You add senior management, often with subsidized compensation
5. You get positive press coverage that shows your aggressiveness
6. You energize your staff
7. You add services you are now buying from someone else (increase Gross Income and cut out free-lance expenses for
example)
8. You can ‘buy’ an account you really want
9. You stabilize an account you have by adding more resources
10. You can change the dynamics of things around your place and begin moving in a new direction if you wish.
11. Buying growth may be the most efficient way to grow
12. You can grow with little cash outlay if you purchase correctly
And the first place to look is across town. Few agency owners realize the potential for growth that exists almost next door. And for an
agency making their first acquisition, a cross-town merger is the least risky. It’s much more profitable than an out-of-town acquisition
that adds management stress and un-reimbursed travel expenses right away.
So consider a cross-town merger as a key growth options. As you can see in the following list, there are some powerful reasons why
such a step makes such good sense.
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* The term “merger” is usually a polite way to describe an acquisition. There is usually a buyer and a seller in every transaction but the
word “merger” allows the seller to position the action in a more positive light.
For more information on how we conduct cross-town merger searches in secret for agencies and marketing communication companies,
give us a call at 800/899-1538 or drop us an e-mail.
a cross-town search for merger
partners, every agency CEO
says there’s no one in town is
worth buying. That is until we do
the search and then they are
really surprised at the quality
merger partners we find.
Every time we suggest
Call us toll free: 800.899.1538
