EnterpriseAgency

One option to marketing communications firms is to consider a move towards becoming an Enterprise Agency with a
strategic side and a tactical side of the business.

That might mean opening a consulting firm right within your agency. The consulting firm goes after C-level prospects
offering a range of services that appeal to senior management. Things like building the brand, getting everyone on the
same page, taking marketing leadership within the category and more.

The advantages to firms that move this way are many, including opening another stream of revenue, at a minimum of
$500,000 per year. This option offers a perfect way to recycle top talent who has grown tired of the ad game and can’t work
comfortably with younger client-side managers. And this option acts as a feeder of new business assignments into the
agency side of your business because consulting can generate plenty of creative work.

The investment is minimal, perhaps a new phone line, some stationery and promotional materials and an outreach strategy
to touch C-level prospects.

This option is called the Enterprise Agency because the new structure works at all levels of the client’s enterprise, from the
top to the bottom. And that builds a much stronger relationship and really maximizes profit potential.

For more information about the Enterprise Agency option, call Sanders Consulting Group for more insight on this most
important initiative.