GettingSeniorManagementInvolved

The best new business weapons at any agency are the senior leaders, the top talent at the firm. These are the people that
prospects respect most and most want to meet. But historically, these top leaders have been the most reluctant to get involved
in the new business hunt to help the agency grow.

Oh, senior leaders will help present if asked, and they’ll attend new business meetings, and help with RFPs and things like that.
But they’ll usually duck and run if asked to do some outreach for the firm by making phone calls on a few good prospects. They’
ll even freeze on calling prospects where they have some type of relationship.

Now Sanders Consulting Group has developed a process to get your senior managers involved in the outreach process with a
new program called Sharking/How Top Managers Fish for New Business.

Sharking is a top-level program that senior managers like because they aren’t embarrassed, and instead they receive lots of
support and encouragement with strong financial incentives to help make the agency grow. And they work on big business,
agency “whales”, the top accounts that need senior-level attention.

For more information on Sharking and how it can work for your firm, print off the attached printer-friendly brochure. With
Sharking, your top talent will enjoy getting in the water with good prospects because they now know how. If your top talent
needs to do more to get your firm growing, call Sanders Consulting Group to discuss your situation. Maybe Sharking is the
answer to your new business problems.