MoveIntoConsulting

In one day, on-site at your firm, your management team can explore the pluses and minuses of moving into consulting, a business
opportunity that every marketing communication firm should consider.

To learn more about setting up a consulting firm, and why it’s such a profitable business, schedule the one-day High Ground
program from Sanders Consulting Group.

High Ground shows you how to set up and market a consulting firm using your agency resources. It shows you the range of
services you need to offer, how to price, how to market and how to interest senior-level executives to move forward with you.

You’ll learn key mistakes to avoid, some simple things like the disadvantages of looking like an ad agency. You’ll learn lots of
strategic insights such as how to pitch the first assignment with a simple easy-to-follow proposal format. And why this Phase I
assignment takes 30 days and costs $30,000, $60,000, or $90,000, depending upon the client. And why the Phase II assignment
that follows takes twice as long and twice as much money.

You’ll be surprised to learn that none of this Phase I or Phase II assignments uses current your current creative assets. That’s
reserved for Phase III. Your account team and support staff runs the whole thing.

And you also might be surprised to find how large consulting is in the US, with more revenue than the entire marketing
communications industry. And why it’s so much more profitable. And why it’s growing so much faster than the entire
advertising/marketing communications category.

You’ll understand why you need a new name for the consulting side because C-level executives aren’t usually interested in taking
business advice from an agency. And C-level executives are the only ones on the client side with the approval power to hire
consultants.

You’ll see that you really have been doing consulting work for your existing accounts all along, you just never charged for it. Now
you take credit for all that work in the new set of case histories you build to showcase your consulting expertise to new prospects.

If High Ground sounds like something your firm can use, then call Sanders Consulting Group at 800/899-1538 for more information
on how to get started. And how to build more revenue in the process.