SharetheRevenue

For ad clubs and other not-for-profit organizations, we often suggest a revenue-sharing program built around a day-long training
session that’s very much in step with your educational mission, conducted in your city and sponsored by your organization.

Because you may not have done a day-long, for-fee program before, the first time may seem like a gamble but we’ll gamble with
you and share the revenue in a way that reduces your risk and puts our skin in the game.

Ad clubs have charged everything from $95 for a half-day program to $300 to a day-long session for programs on client retention,
new business, personality profiling, the future of the business and much more.

But the basis for the revenue sharing is conducting a program that’s deemed so valuable but outside your normal meeting
schedule that you can charge your members extra for it. And they willingly pay because it’s way off the normal industry rates.

To help out, we offer a wide variety of alternative programs that can fit a wide variety of audiences. Some include topics directed
at agencies and marketing communication firms and specialized for them. Or, as an alternative, we can run programs that many
ad clubs like because they appeal to a diverse audience group, like their membership, including clients, media, vendors and the
rest.

The sessions typically use our materials, and we’ll help you promote it with promotional materials, give-aways, raffles and the
rest.   Each time we have done it, the results have surprised the sponsoring organizations. And the feedback comments have
been outstanding.

So if you want to do an educational program and help your club financially, but you don’t like the odds, then give us a call and let’s
see how we can make it work for both of us.