| Stuart's Background |
Stuart Sanders is a Virginia native and was born in Richmond near many civil war battlefields. He was the oldest son with a younger
brother and sister. His father was a successful wholesale paint distributor with salesmen covering the surrounding states calling on
hardware stores, home centers, and decorating outlets.
The entire family was raised with a strong love of history and time around the dinner table always sparkled with lively discussions on
key historical subjects of the day. Typical topics included “My favorite 6 generals,”, “How Lee could have won at Gettysburg”, “Did the
Greeks or Romans make more contribution to Western Civilization,” “Why Grant won”, and “Can Democracy grow and prosper in a
changing economic environment?” Each of the Sanders kids was expected to actively participate in these family discussions or be up
to speed next time.
Family outings usually had a strong historical bent except for the occasional fishing trip to the Chesapeake Bay where Stuart fell in
love with fishing, another of his life-long avocations.
Stuart worked summers in the family’s paint warehouse, helping to load trucks, pull orders, make deliveries and take orders. He often
rode with the salesmen and loved the face-to-face selling time and the chance to introduce new products.
Stuart graduated from the University of Virginia with a degree in history but a love for sales, writing and promotions. He joined GE’s
management training program and was assigned to a nuclear production facility that GE operated under contract for the Federal
government in Washington State, the Hanford Atomic Range.
He quickly moved into public relations at the facility and wrote its first tour guide. While there Stuart won national recognition within
GE with a prestigious award for solving a difficult internal communication problem that had plagued the facility for years.
Stuart was invited to relocate back east to Schenectady NY, corporate headquarters, and joined GE’s A&SP Department, at that time
the largest in-house agency in the world with a staff of over 600.
His initial assignment was in public relations, and he was assigned to GE Silicones. His primary task was calling on New York editors
pitching stories on GE chemicals and sealants. Other assignments followed in production, promotion and copywriting.
Twice a week Stuart attended GE in-house Advertising and Public Relations training program. Each program ran either 8-weeks or
16-weeks covering such topics as Copywriting, Sales Promotion, Principles of Marketing, Principles of Selling, Creativity, Principles of
Engineering, Trades Shows & Exhibits, Lead Generation, Ad Production, Film Production, Corporate PR, Elements of Publicity and
more. The training ran for four years and there were fifteen programs in all. Here Stuart developed both a love for training and a
good understanding of how effective in-house training can be.
As a result of his recommendations, Stuart was invited to rewrite many of the programs and develop new ones to keep GE advertising
principles up to date.
Later, while at GE’s in-house agency, Stuart was invited to lead GE’s on-campus recruiting program. He recruited 90 college
graduates to staff the many GE factories around the US with advertising and PR specialists.
Next he transferred to North Carolina to get agency account service experience managing a series of GE industrial accounts
throughout the southeast. The in-house agency announced a 90-day new business program to convince the many GE facilities not
using the A&SP Department resources to become clients. Stuart won the national competition open to over 70 account managers
twice in a row.
His new business prowess caught the attention of industry headhunters, and he was recruited to join Cargill Wilson & Acree, at that
time the largest agency in the southeast. A year after joining the firm, the agency was purchased by BBDO and consolidated into
Atlanta. Stuart left Cargill and joined a small regional agency as head of account service and new business director. The next year
the firm was honored by ADWEEK magazine as the fastest growing agency in the southeast.
Stuart took several more turns on the client side, joining Taft Broadcasting and later Anheuser Busch operating units in Virginia as
promotion manager, brand manager and ad manager where he directed the largest promotion budget and the largest ad budget in
the state.
Stuart took a turn into corporate training working with a leading international training organization calling on Fortune 500 companies
across the South. But he missed the advertising business and after three years returned to the business with a dedication to help
agencies improve by building staff competency. He worked at a subsidiary of The Martin Agency in Richmond as director of account
service and head of new business. He quickly taught the staff many of the training materials he had learned in the corporate world.
The agency grew rapidly and Stuart decided to take his expertise to other agencies as an consultant and opened Sanders Consulting
Group in his home town.
Stuart’s consulting business grew quickly, and he gained an international reputation as new business expert with nearly half his
business some years coming from overseas assignments. The become an industry strategist as he worked with agencies on a wide
variety of client retention issues, management concerns such as exit planning, M&A, partner problems and more. He helped pioneer
the agency restructuring movement, the swing to teams and the growth of branding as a strategy for maintaining C-level contact.
Several years ago, Stuart moved the corporate headquarters to Florida to take advantage of the better weather, the strong business
climate, the fishing, plus the opportunity to offer agency leaders a comfortable place to meet for planning and strategy sessions
during the fall, winter, and spring. The move has been very successful with better flight avails from three international airports and a
chance to offer morning fishing or golf outings and afternoon work sessions to agency management from across the U.S.
For more information on off-site retreats in Florida, contact Sanders Consulting Group at 800/899-1538.
brother and sister. His father was a successful wholesale paint distributor with salesmen covering the surrounding states calling on
hardware stores, home centers, and decorating outlets.
The entire family was raised with a strong love of history and time around the dinner table always sparkled with lively discussions on
key historical subjects of the day. Typical topics included “My favorite 6 generals,”, “How Lee could have won at Gettysburg”, “Did the
Greeks or Romans make more contribution to Western Civilization,” “Why Grant won”, and “Can Democracy grow and prosper in a
changing economic environment?” Each of the Sanders kids was expected to actively participate in these family discussions or be up
to speed next time.
Family outings usually had a strong historical bent except for the occasional fishing trip to the Chesapeake Bay where Stuart fell in
love with fishing, another of his life-long avocations.
Stuart worked summers in the family’s paint warehouse, helping to load trucks, pull orders, make deliveries and take orders. He often
rode with the salesmen and loved the face-to-face selling time and the chance to introduce new products.
Stuart graduated from the University of Virginia with a degree in history but a love for sales, writing and promotions. He joined GE’s
management training program and was assigned to a nuclear production facility that GE operated under contract for the Federal
government in Washington State, the Hanford Atomic Range.
He quickly moved into public relations at the facility and wrote its first tour guide. While there Stuart won national recognition within
GE with a prestigious award for solving a difficult internal communication problem that had plagued the facility for years.
Stuart was invited to relocate back east to Schenectady NY, corporate headquarters, and joined GE’s A&SP Department, at that time
the largest in-house agency in the world with a staff of over 600.
His initial assignment was in public relations, and he was assigned to GE Silicones. His primary task was calling on New York editors
pitching stories on GE chemicals and sealants. Other assignments followed in production, promotion and copywriting.
Twice a week Stuart attended GE in-house Advertising and Public Relations training program. Each program ran either 8-weeks or
16-weeks covering such topics as Copywriting, Sales Promotion, Principles of Marketing, Principles of Selling, Creativity, Principles of
Engineering, Trades Shows & Exhibits, Lead Generation, Ad Production, Film Production, Corporate PR, Elements of Publicity and
more. The training ran for four years and there were fifteen programs in all. Here Stuart developed both a love for training and a
good understanding of how effective in-house training can be.
As a result of his recommendations, Stuart was invited to rewrite many of the programs and develop new ones to keep GE advertising
principles up to date.
Later, while at GE’s in-house agency, Stuart was invited to lead GE’s on-campus recruiting program. He recruited 90 college
graduates to staff the many GE factories around the US with advertising and PR specialists.
Next he transferred to North Carolina to get agency account service experience managing a series of GE industrial accounts
throughout the southeast. The in-house agency announced a 90-day new business program to convince the many GE facilities not
using the A&SP Department resources to become clients. Stuart won the national competition open to over 70 account managers
twice in a row.
His new business prowess caught the attention of industry headhunters, and he was recruited to join Cargill Wilson & Acree, at that
time the largest agency in the southeast. A year after joining the firm, the agency was purchased by BBDO and consolidated into
Atlanta. Stuart left Cargill and joined a small regional agency as head of account service and new business director. The next year
the firm was honored by ADWEEK magazine as the fastest growing agency in the southeast.
Stuart took several more turns on the client side, joining Taft Broadcasting and later Anheuser Busch operating units in Virginia as
promotion manager, brand manager and ad manager where he directed the largest promotion budget and the largest ad budget in
the state.
Stuart took a turn into corporate training working with a leading international training organization calling on Fortune 500 companies
across the South. But he missed the advertising business and after three years returned to the business with a dedication to help
agencies improve by building staff competency. He worked at a subsidiary of The Martin Agency in Richmond as director of account
service and head of new business. He quickly taught the staff many of the training materials he had learned in the corporate world.
The agency grew rapidly and Stuart decided to take his expertise to other agencies as an consultant and opened Sanders Consulting
Group in his home town.
Stuart’s consulting business grew quickly, and he gained an international reputation as new business expert with nearly half his
business some years coming from overseas assignments. The become an industry strategist as he worked with agencies on a wide
variety of client retention issues, management concerns such as exit planning, M&A, partner problems and more. He helped pioneer
the agency restructuring movement, the swing to teams and the growth of branding as a strategy for maintaining C-level contact.
Several years ago, Stuart moved the corporate headquarters to Florida to take advantage of the better weather, the strong business
climate, the fishing, plus the opportunity to offer agency leaders a comfortable place to meet for planning and strategy sessions
during the fall, winter, and spring. The move has been very successful with better flight avails from three international airports and a
chance to offer morning fishing or golf outings and afternoon work sessions to agency management from across the U.S.
For more information on off-site retreats in Florida, contact Sanders Consulting Group at 800/899-1538.
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Call us toll free: 800.899.1538
| Chairman and Founder |
| Stuart Sanders |
more about me than you might
be interested in but I'm an
Illustration so I like people
details. For you Headlines and
BodyCopy types, please bear
with us Illustrations.
be interested in but I'm an
Illustration so I like people
details. For you Headlines and
BodyCopy types, please bear
with us Illustrations.
Perhaps you've got