WinningtheChemistryBattle

The most important part of new business is chemistry. All the agency search consultants agree. In the end, it’s not the creative that
wins or the smart planning or the cool interactive tactics. It’s chemistry that wins in the end.

That’s why it’s so important for your agency to learn how to use chemistry to win more new business. That means you need to learn
how to profile prospects from the way they talk on the phone, the way they appear, what they wear, the way they communicate, and
what they show as most important to them.

By knowing this, you know whether or not you need to focus on process, or results, or relationship, or inspiration. Or a combination
of all of these. You also know how to bring this focus to light in the way you choose your new business tactics. For example, what to
feature in your RFP. And in your presentation.

Learn it One-Day, On-Site

We teach the skills in a program called Chemistry Wins New Business one-day, on-site at your firm. The program, which should
include anyone in the firm who comes in contact with prospects or works on new business, will be the most popular agency meeting
your firm ever conducted. We promise that.

Want to win more new business? Then get chemistry on your side. For more information, contact Sanders Consulting at 800/899-
1538. Or print off the enclosed program flyer on Chemistry Wins New Business.