WinningthePresentation

Surprising isn’t it how prospects have a very balanced view of your new business presentation. They want a strong bow to
Style and Format, the key elements of the show, but they worry less about Content, what you actually present.

Agencies on the other hand focus almost exclusively on Content, the least important part of the presentation, and the part
that’s most easily forgotten. But prospects will remember long after the presentation how you looked, what you wore, how
charming your presenters were to one another, how well prepared the entire show was, and whether or not you entertained
them. Your perfect line, your break-through strategy recommendation, or the neat way you executed an interactive plan is
usually forgotten within an hour.

At Sanders Consulting Group we have helped agencies win new business presentations around the world, sometimes acting
as presentation advisers or strategy sounding boards, often as producers, directors, and even script writers. We
understand how important the show is to prospects, and how a great strategy poorly presented will lose every time to a weak
strategy presented in a highly professional manner.

If your presentations aren’t clicking and your new business pitching score is suffering, consider using us as advisors on your
next pitch. A high-impact alternative is to schedule a one-day, on-site strategy meeting using our learning program called
Presenting to Win. It’s jam-packed with new ways to present better, and it gets your whole management team committed to
what it takes to win.

For more information on getting your next presentation on the same page as your prospects, give Sanders Consulting
Group a call at 800/899-1538.