Your Agency's Personality Drives Your Business
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- Use of facts and research oriented
- Detailed and process driven
- Logical
- Consistent performance
- Cite examples
- Specific plans in predetermined
manner
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Red
- Forceful agency personality
- Persistent
- Assumes leadership role
- Wants to control
- Highly competitive
- Persuasive
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Blue
- Service oriented
- Personal relationships very important
- Friendly and empathetic
- Accommodating and casual
- Uses suggestions
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Yellow
- Poised and sociable
- Enthusiastic about causes
- Likes praise and attention
- Focus on inspired creative
- Features first, newest, latest, best
- Risk taker, wants clients to move
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Pick the area(s) in the chart that best represent the personality your agency projects to
prospects. Your agency personality may be a blend of two, but never three.
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Your firm’s personality is closely tied into what you value and how the firm projects itself. The personality is easy to see and it’s what makes
your firm special to clients and prospects alike.
Your agency personality falls into one of four types or a combination of them. It’s a key part of your brand. And it drives your ability to grow
and your ability to keep clients.
At Sanders Consulting Group we know that an agency’s brand personality is a key element that needs to be projected the right way. That
means knowing the danger signals that show up when clients don’t match and when your new business efforts falter and prospects turn
away.
At Sanders Consulting Group we want to make sure your firm projects the right personality in the many ways your express yourself, including
your website, promotional materials, and even the way you decorate your quarters. It’s all part of your personality and it says much more
about you than any words you say or case histories you tell.
For more information on understanding how to harness the power of your agency’s brand personality, give Sanders Consulting Group a call
at 800/899-1538. Click the link below for a printer-friendly version of the chart.
Your Agency's Personality Reflects Who You Are and How You Work.
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Call us toll free: 800.899.1538
