| Your Brand Triangle |
| Your Agency's Brand Triangle Is Your Firm's North Star |
Building your Brand Triangle is a key part of the Brand Retreat and it’s built with input from clients, prospects, ownership,
managers and staff. It’s the basis for your unique positioning and your firm’s Energy Line.
Helping firms build successful Brand Triangles is one of the key services Sanders Consulting Group undertakes when
working to build strong new business programs.
managers and staff. It’s the basis for your unique positioning and your firm’s Energy Line.
Helping firms build successful Brand Triangles is one of the key services Sanders Consulting Group undertakes when
working to build strong new business programs.
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| Chairman and Founder |
| Stuart Sanders |
effective questions to ask any
prospect is to see their Brand
Triangle. Then show surprise
when they don't know what you
mean. That's a big clue that
they have a branding problem,
not an advertising problem.
prospect is to see their Brand
Triangle. Then show surprise
when they don't know what you
mean. That's a big clue that
they have a branding problem,
not an advertising problem.
One of the most
Call us toll free: 800.899.1538
| The Heart of the Brand |
Brand Personality
- _____________
- _____________
- _____________
- _____________
Brand Attributes
- ____________
- ____________
- ____________
- ____________
- ____________
Brand Core Value ____________________
From client feeedback, a brand triangle can be developed to guide the branding process.
The brand triangle is the basic output of the client-feedback process but agency intuition
and guidance is needed to fashion a triangle that will have power in the marketplace.
The brand triangle is the basic output of the client-feedback process but agency intuition
and guidance is needed to fashion a triangle that will have power in the marketplace.