Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
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Winning The Pitch: Focus on Rehearsals
The time you spend rehearsing your presentation is the single most valuable thing you can do to insure that you give a good presentation. Think of it as a learning […]
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Take Care of Your Own: Leadership!
In this tough economy, employee training and development is the last thing on your mind. In fact, how many times have you thought or said to someone, “You should feel lucky to have […]
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Pitch Training: Or How To Win Your Next New Business Presentation
Recently we were hired to assist a small regional agency with a tough formal presentation challenge – a new business pitch. A defining moment. A must win. The account in […]
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Using Good-To-Great to Brand Your Agency
A Clear Agency Brand Provides Focus for New Business. For those of you who have worked with us in the past you know we like to hammer the idea that […]
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How To Lose A Pitch When You Thought You Were Winning
Stephen Greensted is a consultant in the UK with a long history of client service and new business under his belt. On his website he states that if you need […]
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Did your agency just lose a new business pitch?
There’s nothing more costly in agency life than losing a new business pitch. Out the window go all the time, money, and energy spent on a prospect that goes with […]
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Not Getting New Business Calls? Focus!
Recently I was working with a great agency, around 15 people, that was doing some truly outstanding work. They were well known in their market, but had been defined in […]
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Client Service: Tips for Unleashing Ideas
Clients place a premium on the creative work and strategic ideas coming from their agencies. A recent study found the No. 1 thing clients want from their marketing partners is […]
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Common Business Cycles: Find Your Agency
If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]
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8 Unforgivable Leadership Mistakes Steve Jobs Made
There have been many great books, articles, and blogs praising the leadership of Steve Jobs and the results are hard to argue with. Steve was one of the most powerful […]