The biggest challenge to ad agency growth are past prejudices, bad habits, lack of knowledge, limited management priority, misplaced resources, and poor leadership. The role of ad agency leadership is to overcome the barriers that limit growth.
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From the Blog
Trying to grow an ad agency without first building a strong brand is like whistling in the wind. In this fast evolving world, where you must run just to stay […]
Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]
Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]