The biggest challenge to ad agency growth are past prejudices, bad habits, lack of knowledge, limited management priority, misplaced resources, and poor leadership. The role of ad agency leadership is to overcome the barriers that limit growth.
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From the Blog
Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]
It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]
Another new business loss – and the prospect will never tell you that your presentation sucked. Rather the prospect will say, “Their creative was better.” Or maybe you heard that […]