The biggest challenge to ad agency growth are past prejudices, bad habits, lack of knowledge, limited management priority, misplaced resources, and poor leadership. The role of ad agency leadership is to overcome the barriers that limit growth.
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From the Blog
The agency world has changed a lot, but two things remain the same for marketing firms: the necessity to win new accounts and the need to keep what you win. […]
There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]
Shift Account Service to a New Level! Focus On Client Retention and Growth! Account management is more complicated than ever. Today’s clients don’t want high-paid account management teams that just […]