The biggest challenge to ad agency growth are past prejudices, bad habits, lack of knowledge, limited management priority, misplaced resources, and poor leadership. The role of ad agency leadership is to overcome the barriers that limit growth.
Are you looking to improve your bottom-line or develop and produce the very best thinking on marketing, branding, or client growth? How about improve your creative product? Strengthen and develop your agency operational strategy?
What’s the single most important item you need to win a pitch? Have you ever forgotten something critical for a pitch that cost you a win? That’s it. Make sure you have everything you need to win by downloading our 100 point pitch checklist now!
From the Blog
Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]
Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]
It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]