The biggest challenge to ad agency growth are past prejudices, bad habits, lack of knowledge, limited management priority, misplaced resources, and poor leadership. The role of ad agency leadership is to help overcome the overcome the barriers that limit growth.
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From the Blog
The first place most prospects look is your website. So where is the basic information? Where is the client list? Where is the staff? Who is the CEO? It’s almost […]
It’s always a little surprising to me when an ad agency can’t figure out what happened. They lose a pitch. Or they lose a client. And they wonder why? Every […]
There is an old fable out of Africa that goes something like this: “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest […]