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Overselling Is a Fatal New Business Disease
A new business win the bag – I was so proud, and couldn’t wait to share the news. I had been following up on a good prospect, a large regional hospital […]
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I’ll Win That New Business Pitch! Missing the Forest
We’ve found that most presidents of firms in the marketing communications industry don’t really understand new business. And they don’t like it. They solve this problem by spending their time […]
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What Your Ad Agency Doesn’t Want To Hear
I just read an interesting article on how local businesses in a small resort town are asking the city for better reporting, more accountability and standardized metrics. Shrinking revenues are […]
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Please Help Us Win The Pitch
The message was left with a hint of desperation in the voice, “Please call ASAP!” Checking the time it was left late the night before. So I called. It seems […]
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