New Business Pitch | Ad agency new business

How your new business pitch is presented will define the way the prospect reacts to it.

Who Designs Your Agency’s New Business Pitches – The Sandman?

All clients report that it’s sad how poorly many agencies present for their business. “I’m looking for the Sandman. He’s somewhere ’round ’tis said; But as I’m rather sleepy, I […]

How To Win An Oscar With Your New Business Pitch

Let’s start with a little case history about one agency that really needed to win. The best agencies in the city were invited to pitch. It was billed as “all […]

Your job is to fill the room with magic.

Agency Life: Your New Business Presentation Sucked

Another new business loss – and the prospect will never tell you that your presentation sucked. Rather the prospect will say, “Their creative was better.” Or maybe you heard that […]

If you don't solve the client first, you can’t win the pitch.

Solve the Client, Not the Client’s Problems

Every agency has been there — charging into a new business pitch, and for the next hour or so, presenting great work, their unique approach, and overall capabilities. Some agencies […]

Building Relationships In A Pitch

I was recently published in iMedia Communications with an article on 10 relationship tips to win the pitch. 10 relationship tips to win the pitch: It’s not always easy to […]

New Business Presentations: You’re Doing It Wrong!

Most marketing agencies focus almost exclusively on developing the perfect content, which is the least important part of any presentation and the most easily forgotten part. Prospects will remember long […]

When creating a winning presentation remember that it needs to be a show, each phase surprising the audience.

Ad Agency: 6 Winning Presentation Reminders

There are a few simple presentation rules that are often forgotten when it comes to giving winning presentations, whether it’s for new business, for your team, or for a conference […]

Outline how you will win your next new business pitch.

Plan To Win: A Winning Strategy

It’s funny how something like a simple comment can remind you of a little secret to winning the pitch. I was in a meeting with a great ad agency and they […]

Build a winning ad agency new business team!

12 Winning the Pitch Presentation Rules

I recently trained a great mid-sized agency on how to present – they had won their last three pitches, but felt it was too difficult, too much upheaval, too much […]

Winning The Pitch Advice From The Experts

Truly outstanding marketing firms understand that their presentation must be well structured, and the importance of “theatre” throughout the presentation is well understood. This is a chance to create that […]