• Unless you’ve made the effort to define your agency’s brand, you’re likely to miss one opportunity after another.

    Ad Agency Branding Leadership Lesson

    We have been shouting from the roof tops that the agency brand is the most important element of new business. Sadly, there are many agencies that feel their brand is […]

     
  • Can we help you?

    Why Listing Your Ad Agency Capabilities is Bad for Business

    One of the most difficult aspects of differentiating your creative agency is how to present your capabilities. Have you ever ordered some takeout Chinese food from one of those little […]

     
  • Don’t be trapped by a lack of creative thinking when it comes to benchmarking!

    Another Tip To Help Your Ad Agency Stand Out

    Trying to grow an ad agency without first building a strong brand is like whistling in the wind. In this fast evolving world, where you must run just to stay […]

     
  • Your agency has a choice for how it wants to stand out.

    There Are Only Four Types of Ad Agencies

    Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]

     
  • If you keep doing the same things everyone else is doing… oblivion awaits.

    Ad Agency, Differentiate or Die!

    Differentiate or Die! These stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not […]

     
  • We're great at everything!

    5 Ways to Help Brand Your Ad Agency

    The problem with branding a traditional advertising agency is there is nothing to hold on to – there is nothing tangible to grasp, shake, and define as being unique. The […]

     
  • It’s time to rethink your ad agency brand.

    Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow

    I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]

     
  • Squeeze the most out of your change efforts.

    Wholesale Change Can Jump-Start New Business

    Lets go back and revisit one of our old clients and see how they revamped their entire ad agency new business program: A 25-year-old design studio with 7 full-time employees […]

     
  • A strong brand stands out, and in this complex world we operate in that’s vital for survival.

    Using Good-To-Great to Brand Your Agency

    A Clear Agency Brand Provides Focus for New Business. For those of you who have worked with us in the past you know we like to hammer the idea that […]

     
  • Are you waiting passively by the phone?

    Not Getting New Business Calls? Focus!

    Recently I was working with a great agency, around 15 people, that was doing some truly outstanding work. They were well known in their market, but had been defined in […]