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Home   Client Retention

 
  • No ad agency has a perfect record when it comes to retention.

    Dead Man Walking: 5 Steps to Save a Client

    If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […]

     
  • Who in your agency is farming the client base?

    What Ad Agency Clients Really Want. And What You Must Provide.

    If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]

     
  • Don’t get behind the power curve. Move ahead with authority. Knowledge is power.

    Power Curve: How to Get Ahead of Clients and Stay There!

    There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]

     
  • Client problems are often caused by a lack of understanding.

    Can Your Ad Agency Really Control the Client Relationship?

    Our personal likes and dislikes determine how we expect others to behave toward us.  When these expectations are met, we are more comfortable and more interested in doing business together. […]

     
  • Is there a secret to keeping clients happy?

    Agency Clients: You No Longer Care

    We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

     
  • Sometimes making a small change can transform the whole organization.

    7 Ways To Overhaul Your Account Management Team

    Now is a good time to restructure and revamp your account management team. How best to improve account management? Many agencies can’t keep up with the new high-energy clients emerging in […]

     
  • Stop the client churn!

    Don’t Be a Revolving-Door Agency

    You know the type. It’s a place where clients come in and go out in a continuous stream. Agencies like this miss out on the most profitable parts of the […]

     
  • Isn’t it time for your ad agency to get fairly compensated?

    Client Negotiation: A Lesson From Steve Jobs

    What is at the heart of any negotiation? Two people trying to find a way to do business together. But how well equipped are agencies to negotiate in order to […]

     
  • Time To Fix The Advertising Agency Client Relationship?

    Time To Fix The Advertising Agency Client Relationship?

    Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? In the old days, it was easy: win the account, work hard and make money. […]

     
  • Find out how you measure up.

    Check Your Agency’s Client Retention Destiny

    An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your […]

     
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New Business Hawk

Winning or Losing? Different Types of Agency Culture

Winning or Losing? Different Types of Agency Culture

May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]
First Rule of Ad Agency Leadership: Grow or Die

First Rule of Ad Agency Leadership: Grow or Die

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]
Ad Agency Branding, Culture and Leadership

Ad Agency Branding, Culture and Leadership

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]
The Ad Agency Consulting Model Conundrum

The Ad Agency Consulting Model Conundrum

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]
Build a Custom Training Program for Your Ad Agency

Build a Custom Training Program for Your Ad Agency

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]
Set Some Ad Agency New Business Goals for the New Year

Set Some Ad Agency New Business Goals for the New Year

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]
Benefits of Ad Agency Growth

Benefits of Ad Agency Growth

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]
Who Designs Your Agency’s New Business Pitches – The Sandman?

Who Designs Your Agency’s New Business Pitches – The Sandman?

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]
Why Your Senior Management Team Can Never Grow Your Agency

Why Your Senior Management Team Can Never Grow Your Agency

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]
Your Agency’s Most Important Client?

Your Agency’s Most Important Client?

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]
 

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