Client Retention | Ad agency new business

No ad agency has a perfect record when it comes to retention.

Dead Man Walking: 5 Steps to Save a Client

If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […]

Who in your agency is farming the client base?

What Ad Agency Clients Really Want. And What You Must Provide.

If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]

Don’t get behind the power curve. Move ahead with authority. Knowledge is power.

Power Curve: How to Get Ahead of Clients and Stay There!

There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]

Client problems are often caused by a lack of understanding.

Can Your Ad Agency Really Control the Client Relationship?

Our personal likes and dislikes determine how we expect others to behave toward us. When these expectations are met, we are more comfortable and more interested in doing business together. […]

Is there a secret to keeping clients happy?

Agency Clients: You No Longer Care

We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

Sometimes making a small change can transform the whole organization.

7 Ways To Overhaul Your Account Management Team

Now is a good time to restructure and revamp your account management team. How best to improve account management? Many agencies can’t keep up with the new high-energy clients emerging in […]

Don’t Be a Revolving-Door Agency

You know the type. It’s a place where clients come in and go out in a continuous stream. Agencies like this miss out on the most profitable parts of the […]

Isn’t it time for your ad agency to get fairly compensated?

Client Negotiation: A Lesson From Steve Jobs

What is at the heart of any negotiation? Two people trying to find a way to do business together. But how well equipped are agencies to negotiate in order to […]

Time To Fix The Advertising Agency Client Relationship?

Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? In the old days, it was easy: win the account, work hard and make money. […]

Check Your Agency’s Client Retention Destiny

An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your […]