• Use this time of year to think, carefully and persistently, about your agency’s growth and where you want to be next year.

    Set Some Ad Agency New Business Goals for the New Year

    Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency leaders have a hazy idea about their agency goals and objectives for […]

     
  • There are many benefits to growing your ad agency.

    Benefits of Ad Agency Growth

    We’re best known for our full range of skill-building training programs that are agency specific, meaning we know how to help you grow. Our training programs are 100% directed at all marketing communication […]

     
  • Trying to grow an agency without senior management is like fishing without bait.

    Why Your Senior Management Team Can Never Grow Your Agency

    Understanding how to get leaders to start fishing for new business has stumped agencies for many years. Many agency leaders tell us their senor leaders don’t do any proactive new […]

     
  • You don't have to bowl a perfect strike every time to win in new business.

    Perfect is the Enemy of Winning New Business

    There are many great agency leaders, and they all try hard to be perfect. Most leaders work hard making sure everything the agency produces is as close to perfect as […]

     
  • Everybody has a plan until they get punched in the mouth.

    Ad Agency New Business: Knockout the Competition

    New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […]

     
  • You need a new business rainmaker.

    Ad Agency – New Business Rainmaker

    What makes a great ad agency new business rainmaker? I was recently doing some account service training with a small agency down south, and as par for the course, I asked about […]

     
  • How can you get into that perfect review from the outside?

    Crashing an Account: How to Get In That New Business Review

    Everything’s at stake for the agencies in the pitch, and there you are, on the outside looking in. Have you ever wanted that peculiar great client, one that is perfect […]

     
  • You need to be super in new business. Just generate new business leads!

    Ad Agency! Stop Spitting in the Wind for New Business!

    I once worked with one of the best new business gurus in the world, and he always told me, “give me enough new business leads, and I can double the […]

     
  • Don’t be a junk food ad agency.

    You Are What You Eat In New Business

    If “good agencies” want to become “great agencies,” they must attract higher-end clients. Sounds simple, right? That said, it’s shocking how many good agencies only attract average, or worse, bad […]