• You need a new business rainmaker.

    Ad Agency – New Business Rainmaker

    What makes a great ad agency new business rainmaker? I was recently doing some account service training with a small agency down south, and as par for the course, I asked about […]

     
  • How can you get into that perfect review from the outside?

    Crashing an Account: How to Get In That New Business Review

    Everything’s at stake for the agencies in the pitch, and there you are, on the outside looking in. Have you ever wanted that peculiar great client, one that is perfect […]

     
  • You need to be super in new business. Just generate new business leads!

    Ad Agency! Stop Spitting in the Wind for New Business!

    I once worked with one of the best new business gurus in the world, and he always told me, “give me enough new business leads, and I can double the […]

     
  • Don’t be a junk food ad agency.

    You Are What You Eat In New Business

    If “good agencies” want to become “great agencies,” they must attract higher-end clients. Sounds simple, right? That said, it’s shocking how many good agencies only attract average, or worse, bad […]

     
  • How To Win An Oscar With Your New Business Pitch

    How To Win An Oscar With Your New Business Pitch

    Let’s start with a little case history about one agency that really needed to win. The best agencies in the city were invited to pitch. It was billed as “all […]

     
  • Ad Agency New Business Action Plan

    Ad Agency New Business Action Plan

    Now is the time to get your game-face on – kick off a new business action plan. Even if you’re exhausted from the holidays, in the hunt for new business […]

     
  • Can we help you?

    Why Listing Your Ad Agency Capabilities is Bad for Business

    One of the most difficult aspects of differentiating your creative agency is how to present your capabilities. Have you ever ordered some takeout Chinese food from one of those little […]

     
  • There is nothing like the thrill of victory.

    What Really Matters: Qualifying a New Business Lead

    In the battle for new business, there is nothing more impressive than a winning ad agency. Over the years, we’ve worked hard to identify the winning characteristics that winning agencies […]

     
  • Don't let frustration get in the way of doing smart new business.

    Stop Doing New Business the Stupid Way

    Everyone knows that in order to grow a successful marketing firm, hard work is the key ingredient. After all, it takes lots of elbow grease and burning the midnight oil […]