• “Hire me!” Clients often end up on this end of a pack of agencies all asking for their business. How can you pick one? How would you? What stands out?

    Ad Agency Branding, Culture and Leadership

    Every marketing firm is unique, but many end up sounding and looking the same. The key question is why? Marketing firms, from traditional ad agencies to creative hot shops to […]

     
  • There are many agencies, all showing a different face, and yet everyone’s the same.

    The Ad Agency Consulting Model Conundrum

    There is a serious push in the advertising industry for marketing agencies to develop some sort of new consulting model. The news is filled with stories about consulting, ad agencies, […]

     
  • Build a specialized training program that matches your unique agency

    Build a Custom Training Program for Your Ad Agency

    Every agency leader recognizes the value and benefits of training. When done properly training can make your agency faster, stronger, and more effective. Even a simple training initiative can lead […]

     
  • Use this time of year to think, carefully and persistently, about your agency’s growth and where you want to be next year.

    Set Some Ad Agency New Business Goals for the New Year

    Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency leaders have a hazy idea about their agency goals and objectives for […]

     
  • Make time to work on that most valuable client.

    Your Agency’s Most Important Client?

    Which one of your many clients is the most important to your agency? A client who will never leave you. A client who will always pay its bills to you. […]

     
  • You don't have to bowl a perfect strike every time to win in new business.

    Perfect is the Enemy of Winning New Business

    There are many great agency leaders, and they all try hard to be perfect. Most leaders work hard making sure everything the agency produces is as close to perfect as […]

     
  • No ad agency has a perfect record when it comes to retention.

    Dead Man Walking: 5 Steps to Save a Client

    If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […]

     
  • Unless you’ve made the effort to define your agency’s brand, you’re likely to miss one opportunity after another.

    Ad Agency Branding Leadership Lesson

    We have been shouting from the roof tops that the agency brand is the most important element of new business. Sadly, there are many agencies that feel their brand is […]

     
  • If you team is begging for new business help, what do you do?

    How to Tell Your Boss It’s Time for New Business Help

    There is no secret manual providing clear direction on how to build and grow a successful marketing communications firm. We feel agency leaders need to get their heads around the […]

     
  • Perhaps some rules of etiquette and conduct are needed in new business.

    Code of the New Business Professional

    I’ve worked in new business for many years, all over the world, and have had the pleasure of meeting some of the best and brightest. One of my greatest joys is […]