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New Business Pro: Be the Dumbest Person in the Room
I spent many years consulting, and it’s often said that good questions are a consultant’s best friend. Back in the day, I ran a consulting firm that focused on solving […]
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Stop Following the Formal Pitch Process!
Most agencies look and act pretty much the same to most prospects – perhaps doing something differently can help you stand out and win. Let me share a short story to […]
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Ad Agencies Used to Be Great at Creating Stars
In the crazy world of marketing, your agency is only as good as your people. Not too many years ago, ad agencies were known for their ability to create stars. […]
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