2018 | Ad agency new business | Sanders Consulting Group

Winning or Losing? Different Types of Agency Culture

Being part of a winning team takes a lot of hard work – but there is one thing that can really separate winners from losers. Let’s examine two NFL teams, […]

In the agency world, you grow or you fade away to nothing.

First Rule of Ad Agency Leadership: Grow or Die

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, demanding and confused. This fractured and evolving environment makes growing an agency tougher than ever. As a consultant […]

Ad Agency Branding, Culture and Leadership

Every marketing firm is unique, but many end up sounding and looking the same. The key question is why? Marketing firms, from traditional ad agencies to creative hot shops to […]

There are many agencies, all showing a different face, and yet everyone’s the same.

The Ad Agency Consulting Model Conundrum

There is a serious push in the advertising industry for marketing agencies to develop some sort of new consulting model. The news is filled with stories about consulting, ad agencies, […]

Build a Custom Training Program for Your Ad Agency

Every agency leader recognizes the value and benefits of training. When done properly training can make your agency faster, stronger, and more effective. Even a simple training initiative can lead […]