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Don’t Make Agency New Business a “Do-It-Yourself” Project
New business isn’t advertising. In fact, new business is totally different from advertising. That’s why the typical agency president should not do new business – alone. Agency professionals just don’t have […]
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The Real Reason Ad Agencies Struggle
Why is it so difficult to get stuff done? Why do so many leaders find it hard to communicate and execute in today’s ad agencies? It all starts at the top. […]