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Death by a Thousand Cuts: Shift to Value Based Pricing

Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]
Hawk Tails: Interview with Fred Goldberg

Have you ever wondered what it was like in the crazy days of advertising during the greatest boom of our time? I mean what it was really like? If […]
Half Your Clients May Walk This Year

Client retention at agencies across the country is dropping like a stone. A few years ago agencies could count on keeping clients for four years or more. Now this retention […]
How Many New Business Leads are Out There?

One of the big problems marketing firms face when thinking about new business is trying to understand the math. Have you ever wondered just how many clients are satisfied with […]