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Is Your Ad Agency On The Wrong Path?
How do you know if your marketing firm needs a new vision? Some agency leaders may believe they already have a sense of direction. The feeling is often: “We’ve gotten […]
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That Wonderful Hollywood Ad Agency Image: Looking the Part
It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]
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The Time is Short if You Have CEO Disease
Ad agency CEO Disease is the name given to the sense of estrangement that comes over many CEOs as they struggle with managing a business while failing at maintaining the […]
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Open House Creates New Business
When was the last time you invited all the media reps, vendors, and influencers in your market to an open house at your firm? What we call watering the grapevine, […]