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What Ad Agency Clients Really Want. And What You Must Provide.
If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]
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Power Curve: How to Get Ahead of Clients and Stay There!
There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]
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Death by a Thousand Cuts: Shift to Value Based Pricing
Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]
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Can Your Ad Agency Really Control the Client Relationship?
Our personal likes and dislikes determine how we expect others to behave toward us. When these expectations are met, we are more comfortable and more interested in doing business together. […]
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Don’t Be a Revolving-Door Agency
You know the type. It’s a place where clients come in and go out in a continuous stream. Agencies like this miss out on the most profitable parts of the […]
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How Many New Business Leads are Out There?
One of the big problems marketing firms face when thinking about new business is trying to understand the math. Have you ever wondered just how many clients are satisfied with […]