ad agency pitch presentation | Ad agency new business

Home Posts tagged 'ad agency pitch presentation'

Who Designs Your Agency’s New Business Pitches – The Sandman?

All clients report that it’s sad how poorly many agencies present for their business. “I’m looking for the Sandman. He’s somewhere ’round ’tis said; But as I’m rather sleepy, I […]
How To Win An Oscar With Your New Business Pitch

Let’s start with a little case history about one agency that really needed to win. The best agencies in the city were invited to pitch. It was billed as “all […]
What Really Matters: Qualifying a New Business Lead

In the battle for new business, there is nothing more impressive than a winning ad agency. Over the years, we’ve worked hard to identify the winning characteristics that winning agencies […]
Global Ad Agencies, Global Clients, New Business Nightmares

An anonymous, uncensored look at the new business approach of the massive holding company and their multi-country pitch practices. I recently had the great experience of running into one of […]
In New Business You Must Take the Lead, Keep the Lead, and Win!

Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]
Building Relationships In A Pitch

I was recently published in iMedia Communications with an article on 10 relationship tips to win the pitch. 10 relationship tips to win the pitch: It’s not always easy to […]