-
The Ad Agency Consulting Model Conundrum
There is a serious push in the advertising industry for marketing agencies to develop some sort of new consulting model. The news is filled with stories about consulting, ad agencies, […]
-
Ad Agencies Used to Be Great at Creating Stars
In the crazy world of marketing, your agency is only as good as your people. Not too many years ago, ad agencies were known for their ability to create stars. […]
-
How Any Agency Can Survive in This New Era
The marketing communications industry is experiencing change on a colossal scale. Not since the introduction of television have so many profound currents converged to change the course of the ‘traditional’ […]
-
Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow
I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]
-
Hawk Tails: Interview with Fred Goldberg
Have you ever wondered what it was like in the crazy days of advertising during the greatest boom of our time? I mean what it was really like? If […]
-
Good Luck With The Future Of Advertising
Recently, we were called in to help a small five-person marketing firm set up a new business system. After a day-long session, they decided that their “new” brand, something they […]
-
That Wonderful Hollywood Ad Agency Image: Looking the Part
It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]
-
Mirror Mirror: Why Agencies Need To Evaluate Their Own Image
Take a step back and look in the mirror! When you’re getting your hair done and it looks like your hairdresser hasn’t tended to her own hair in weeks, it […]