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In New Business You Must Take the Lead, Keep the Lead, and Win!
Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]
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7 Ideas On Why Your New Business Program Is Failing
For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]
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Ad Agencies Should Win the Account Before It Turns into a Pitch
In Sun Tzu’s famous series of essays called the Art of War, he recommends that the best way to win at war is to win without a battle. In other […]
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