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Why Listing Your Ad Agency Capabilities is Bad for Business
One of the most difficult aspects of differentiating your creative agency is how to present your capabilities. Have you ever ordered some takeout Chinese food from one of those little […]
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Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow
I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]
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Focus Your Brand: Focus Your Efforts: Win
How did an agency in the middle of nowhere Amish country grow 50 percent at the height of this recession? At a time when agencies around the world are cutting […]