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The New Business Budget Game: Up to Six Million
To avoid discounting your work, we believe agencies should discuss money whenever a new job or project is brought up, right when the assignment is first mentioned by the client. […]
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Client Negotiation: How to Avoid Discounting Your Services
The ad industry isn’t a discounted industry, thank goodness. At least not yet. But it is a negotiated industry where we should expect to negotiate over the prices of goods […]