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Focus Your Brand: Focus Your Efforts: Win
How did an agency in the middle of nowhere Amish country grow 50 percent at the height of this recession? At a time when agencies around the world are cutting […]
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Must be Leap Year: Demise of the Ad Industry Being Reported
The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction. Attention is needed. Assessment is necessary and action is required. After all, […]
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Using Good-To-Great to Brand Your Agency
A Clear Agency Brand Provides Focus for New Business. For those of you who have worked with us in the past you know we like to hammer the idea that […]
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Not Getting New Business Calls? Focus!
Recently I was working with a great agency, around 15 people, that was doing some truly outstanding work. They were well known in their market, but had been defined in […]
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Ad Agency Branding: Lessons From Ramsay’s Kitchen Nightmares
Our industry is taking a beating, marketing firms are struggling, and many agencies are starting to ask how can we survive – missing the key ad agency unique value proposition. Take a […]