• Sometimes it’s better to just say no and just walk away.

    The Prospect You Need To Turn Down

    Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]

  • What’s the real value of an idea?

    Are Ad Agencies Too Expensive?

    Many advertising agencies are starting to hear more and more that they are too expensive. Having worked with many of them we know most ad agency rates are reasonable. The […]

  • How Many New Business Leads are Out There?

    How Many New Business Leads are Out There?

    One of the big problems marketing firms face when thinking about new business is trying to understand the math. Have you ever wondered just how many clients are satisfied with […]

  • Understanding the warning signs is key to avoiding a nightmare prospect.

    New Business: Warning Signs of a Nightmare Prospect

    New business sometimes lands you in strange places – learn how to read the signs. This has never been truer than in challenging time like these. Winning is everyone’s objective, […]

  • Put your agency in overdrive.

    Agency Growth the Old Fashion Way: Buy It!

    What can you do when you really want to grow fast? Do a cross-town merger. This way you add important services you don’t have or bulk up fast and perhaps more […]