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Global Ad Agencies, Global Clients, New Business Nightmares

An anonymous, uncensored look at the new business approach of the massive holding company and their multi-country pitch practices. I recently had the great experience of running into one of […]
In New Business You Must Take the Lead, Keep the Lead, and Win!

Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]
Winning The Pitch Advice From The Experts

Truly outstanding marketing firms understand that their presentation must be well structured, and the importance of “theatre” throughout the presentation is well understood. This is a chance to create that […]