• Sometimes it’s better to just say no and just walk away.

    The Prospect You Need To Turn Down

    Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]

     
  • Your agency has a choice for how it wants to stand out.

    There Are Only Four Types of Ad Agencies

    Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]

     
  • Attract more opportunities for new business, and grow faster.

    Agency Life: Branding A Creative Agency

    It’s the never ending question – why do clients choose one agency over another? Almost every agency I visit says the same thing, “We’re a great agency, lots of case […]

     
  • If you keep doing the same things everyone else is doing… oblivion awaits.

    Ad Agency, Differentiate or Die!

    Differentiate or Die! These stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not […]

     
  • We're great at everything!

    5 Ways to Help Brand Your Ad Agency

    The problem with branding a traditional advertising agency is there is nothing to hold on to – there is nothing tangible to grasp, shake, and define as being unique. The […]

     
  • It’s time to rethink your ad agency brand.

    Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow

    I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]

     
  • Too many marketing firms are chained to the past.

    Unleashing Your Ad Agency

    What are your plans for the future?  The agency of the future, like the company of the future, has to be agile and lean. Where the buzz a few years […]

     
  • The only sure way to fail is to no longer try.

    The (un)Changing World | Agency Leadership

    Many agency leaders have given up on sailing into winds of change that are blowing through our industry. Instead they let clients take the lead and force the pace of […]

     
  • Advertising Agency New Business Resolutions

    Advertising Agency New Business Resolutions

    It’s a new year– time for renewal, reflection and looking forward to a better future! As part of that process it’s helpful to review this past year and think about […]

     
  • Understanding the warning signs is key to avoiding a nightmare prospect.

    New Business: Warning Signs of a Nightmare Prospect

    New business sometimes lands you in strange places – learn how to read the signs. This has never been truer than in challenging time like these. Winning is everyone’s objective, […]