Building Your Brand | Ad agency new business

Build a Custom Training Program for Your Ad Agency

Every agency leader recognizes the value and benefits of training. When done properly training can make your agency faster, stronger, and more effective. Even a simple training initiative can lead […]

The Prospect You Need To Turn Down

Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]

There Are Only Four Types of Ad Agencies

Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]

Agency Life: Branding A Creative Agency

It’s the never ending question – why do clients choose one agency over another? Almost every agency I visit says the same thing, “We’re a great agency, lots of case […]

Ad Agency, Differentiate or Die!

Differentiate or Die! These stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not […]

5 Ways to Help Brand Your Ad Agency

The problem with branding a traditional advertising agency is there is nothing to hold on to – there is nothing tangible to grasp, shake, and define as being unique. The […]

Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow

I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]

Unleashing Your Ad Agency

What are your plans for the future? The agency of the future, like the company of the future, has to be agile and lean. Where the buzz a few years […]

The (un)Changing World | Agency Leadership

Many agency leaders have given up on sailing into winds of change that are blowing through our industry. Instead they let clients take the lead and force the pace of […]

Advertising Agency New Business Resolutions

It’s a new year– time for renewal, reflection and looking forward to a better future! As part of that process it’s helpful to review this past year and think about […]