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Why Listing Your Ad Agency Capabilities is Bad for Business
One of the most difficult aspects of differentiating your creative agency is how to present your capabilities. Have you ever ordered some takeout Chinese food from one of those little […]
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Ad Agency Learns "Less is More" In New Business
Two weeks after Torch Training, a 20-person agency received a tip – a national hotel chain was unhappy with their current agency. The principal gave the prospect a call, introduced […]