• Agencies don’t wake up one day and just go out of business. It happens by a thousand tiny cuts over time.

    Death by a Thousand Cuts: Shift to Value Based Pricing

    Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]

  • What’s the real value of an idea?

    Are Ad Agencies Too Expensive?

    Many advertising agencies are starting to hear more and more that they are too expensive. Having worked with many of them we know most ad agency rates are reasonable. The […]