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Death by a Thousand Cuts: Shift to Value Based Pricing

Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]
The New Business Budget Game: Up to Six Million

To avoid discounting your work, we believe agencies should discuss money whenever a new job or project is brought up, right when the assignment is first mentioned by the client. […]
Are Ad Agencies Too Expensive?

Many advertising agencies are starting to hear more and more that they are too expensive. Having worked with many of them we know most ad agency rates are reasonable. The […]