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What Ad Agency Clients Really Want. And What You Must Provide.

If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]
#INBOUND Conference: FAQs About Chemistry, Client Retention and Growth

I presented at the #INBOUND Conference on a topic that is vital for every agency leader to understand: Chemistry. New business wins most often depend on which firm the prospect […]
Solve the Client, Not the Client’s Problems

Every agency has been there — charging into a new business pitch, and for the next hour or so, presenting great work, their unique approach, and overall capabilities. Some agencies […]
Companies Never Fire Ad Agencies

People do. And people fire agencies every day for a wide variety of reasons. They justify their decisions in a variety of ways. In numerous industry studies, researchers have noted […]