Client Service Training | Ad agency new business

Don’t get behind the power curve. Move ahead with authority. Knowledge is power.

Power Curve: How to Get Ahead of Clients and Stay There!

There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]

Clients have become accustomed to poor service, fix it.

Account Management or Account Services?

Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]

Is there a secret to keeping clients happy?

Agency Clients: You No Longer Care

We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

Grow Your Clients: Shift Into High Gear

Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]

Take chance out of the client relationship.

How do CMOs make decisions? And How Can The Ad Agency Help?

Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]

Clients want ideas to transform their business.

Organic Growth: Client Service Not Organized to Deliver Results

Most account service departments aren’t set up to deliver what clients value most: a steady stream of value-based initiatives. Clients say a steady stream means one good idea per month, […]

Keeping clients is about learning to clear the hurdles.

Client Relationship Hurdles: Don’t Trip!

Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]

Walking Dead Account Service

The Walking Dead, an American television drama on AMC, has struck a chord in popular culture. Set in a post-apocalyptic fictionalized present where zombies, or as they call them “walkers” […]

Retention: How to Prioritize Clients

Running a marketing firm of any size is a juggling act. Not only are you working on several different client/agency initiatives at any given time, but you’ve got projects from […]

Winning: Client Presentation Check List

More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]