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    Why Listing Your Ad Agency Capabilities is Bad for Business

    One of the most difficult aspects of differentiating your creative agency is how to present your capabilities. Have you ever ordered some takeout Chinese food from one of those little […]

     
  • Your agency has a choice for how it wants to stand out.

    There Are Only Four Types of Ad Agencies

    Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]

     
  • Attract more opportunities for new business, and grow faster.

    Agency Life: Branding A Creative Agency

    It’s the never ending question – why do clients choose one agency over another? Almost every agency I visit says the same thing, “We’re a great agency, lots of case […]

     
  • If you keep doing the same things everyone else is doing… oblivion awaits.

    Ad Agency, Differentiate or Die!

    Differentiate or Die! These stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not […]

     
 
 

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