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Good Luck With The Future Of Advertising

Recently, we were called in to help a small five-person marketing firm set up a new business system. After a day-long session, they decided that their “new” brand, something they […]
Must be Leap Year: Demise of the Ad Industry Being Reported

The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction. Attention is needed. Assessment is necessary and action is required. After all, […]
8 Unforgivable Leadership Mistakes Steve Jobs Made

There have been many great books, articles, and blogs praising the leadership of Steve Jobs and the results are hard to argue with. Steve was one of the most powerful […]
The Future of Ad Agencies: Digital Flood

Is the advertising agency business about to be swept up in a digital flood? I read with much interest Fast Company’s fascinating article misnamed “The Future of Advertising” when the […]