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How One Ad Agency Used the Tour to Bypass the RFP Phase
We were already in this nice 30-person agency conducting a new business training session, setting up a Spark. The session was going great, when over lunch the president asked me […]
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Winning New Business: The Tour
All the agency-selection advice given to prospects by associations, books, periodicals, and websites stress the importance of an agency tour before final selection. Additionally all search consultants strongly stress the […]