growing your ad agency | Ad agency new business

Learning only happens when we’re forced to rethink our beliefs about what we know to be true.

GUEST POST: 12 Steps to Get the Most Out of New Business

Every once and a while someone comes back into your circle of friends. Janet Fitzpatrick-Wilks was a client of ours back in the day. Sadly, we lost contact with her […]

Fishing and new business is both mystifying and always occasions for hope.

Bringing in New Business: Fishing for the Big One

There is an old adage around fishing circles that always comes up on those days the fish aren’t biting – “that’s why they call it fishing and not catching.” Fishing […]

Have a plan, work the plan, and enjoy the new business.

Trick-Or-Treat Lessons for New Business

Ask any child and they will tell you their game plan for the one night they get to go wild, be free, and collect as much booty as they can […]

Going the Extra Mile: Support Your New Business Outreach

Reaching out to prospects should be the centerpiece of any ad agency’s new business activity. New business outreach should drive the allocation of resources — not just budgets but the use […]

Mirror Mirror: Why Agencies Need To Evaluate Their Own Image

Take a step back and look in the mirror! When you’re getting your hair done and it looks like your hairdresser hasn’t tended to her own hair in weeks, it […]

5 Most Common Mistakes in New Business Outreach

Outreach is vital for new business, vital to building awareness about your firm, and an important way to express your interest in your prospect’s industry. Most agencies seem to be […]

Grab the low hanging "new business" fruit.

New Business Ideas: 49 Growth Tactics

An important review of many often-forgotten marketing firm new business basics. Plus some other reminders that every business owner and new business pro needs to know. Use this list of our […]