• Stop the client churn!

    Don’t Be a Revolving-Door Agency

    You know the type. It’s a place where clients come in and go out in a continuous stream. Agencies like this miss out on the most profitable parts of the […]

  • Isn’t it time for your ad agency to get fairly compensated?

    Client Negotiation: A Lesson From Steve Jobs

    What is at the heart of any negotiation? Two people trying to find a way to do business together. But how well equipped are agencies to negotiate in order to […]

  • "You're fired!"

    Companies Never Fire Ad Agencies

    People do. And people fire agencies every day for a wide variety of reasons. They justify their decisions in a variety of ways. In numerous industry studies, researchers have noted […]