How to Keep Clients Forever | Ad agency new business

Home Posts tagged 'How to Keep Clients Forever'

7 Ways To Overhaul Your Account Management Team

Now is a good time to restructure and revamp your account management team. How best to improve account management? Many agencies can’t keep up with the new high-energy clients emerging in […]
Don’t Be a Revolving-Door Agency

You know the type. It’s a place where clients come in and go out in a continuous stream. Agencies like this miss out on the most profitable parts of the […]
Client Negotiation: A Lesson From Steve Jobs

What is at the heart of any negotiation? Two people trying to find a way to do business together. But how well equipped are agencies to negotiate in order to […]
Time To Fix The Advertising Agency Client Relationship?

Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? In the old days, it was easy: win the account, work hard and make money. […]
Companies Never Fire Ad Agencies

People do. And people fire agencies every day for a wide variety of reasons. They justify their decisions in a variety of ways. In numerous industry studies, researchers have noted […]