How To Lose a Pitch | Ad agency new business

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Global Ad Agencies, Global Clients, New Business Nightmares

An anonymous, uncensored look at the new business approach of the massive holding company and their multi-country pitch practices. I recently had the great experience of running into one of […]
47% of Ad Agencies Hate the New Business Pitch Process

Pitching is part of an advertising agency’s DNA; it’s often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight […]
How To Lose A Pitch When You Thought You Were Winning

Stephen Greensted is a consultant in the UK with a long history of client service and new business under his belt. On his website he states that if you need […]