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In New Business You Must Take the Lead, Keep the Lead, and Win!
Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]
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How One Ad Agency Used the Tour to Bypass the RFP Phase
We were already in this nice 30-person agency conducting a new business training session, setting up a Spark. The session was going great, when over lunch the president asked me […]
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That Wonderful Hollywood Ad Agency Image: Looking the Part
It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]
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Common Business Cycles: Find Your Agency
If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]
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A New Business Quiz
Ad Agencies, PR, design, and digital firms, creative hot shops and more must become experts at finding prospects and winning new business. The competition has never been greater. Firms of all […]
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A New Business Fable
Once upon a time, there was a nice advertising agency in an important city far, far away. The agency had four key partners named Everybody, Somebody, Anybody, and Nobody. The […]
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Overselling Is a Fatal New Business Disease
A new business win the bag – I was so proud, and couldn’t wait to share the news. I had been following up on a good prospect, a large regional hospital […]
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