Home   Posts tagged 'How To Win Clients' (Page 2)

 
  • Learn how to recognize the unique pattern, or profile, of each prospect.

    Ad Agencies: Use Chemistry To Win New Business

    Creating good chemistry is an art. It doesn’t just “happen.”  Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]

     
  • The key is to break the cycle.

    Common Business Cycles: Find Your Agency

    If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]

     
  • Successful pitching is neither art nor science… it’s both.

    New Business: The Winning Pitch

    If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]

     
  • Now is the best time to go fishing for new business.

    New Business in Tough Times: 5 Ideas for Growth

    A recent B-to-B Magazine headline shouted, “Desperate ad agencies scramble for business.” There is no disputing that the current climate is the most challenging our industry has experienced in memory. The […]

     
  • The call is free. You just never know.

    Please Help Us Win The Pitch

    The message was left with a hint of desperation in the voice, “Please call ASAP!” Checking the time it was left late the night before. So I called. It seems […]

     
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