• Sometimes it’s better to just say no and just walk away.

    The Prospect You Need To Turn Down

    Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]

     
  • Don’t be trapped by a lack of creative thinking when it comes to benchmarking!

    Another Tip To Help Your Ad Agency Stand Out

    Trying to grow an ad agency without first building a strong brand is like whistling in the wind. In this fast evolving world, where you must run just to stay […]

     
  • Too many marketing firms are chained to the past.

    Unleashing Your Ad Agency

    What are your plans for the future?  The agency of the future, like the company of the future, has to be agile and lean. Where the buzz a few years […]

     
  • Think different. Break the patterns.

    ‘Tis The Season – Agency Planning for the New Year

    ‘Tis the season for reflection and planning about the ad agency and where you want to go in the new year. Every year, we help more agencies develop their growth […]

     
  • The only sure way to fail is to no longer try.

    The (un)Changing World | Agency Leadership

    Many agency leaders have given up on sailing into winds of change that are blowing through our industry. Instead they let clients take the lead and force the pace of […]

     
  • Tear down the walls - set your staff free.

    Structure Can Be The Enemy

    The agency had lost a key account that represented a large percentage of its revenue, and as a result it had been forced to reduce staff. Within 6 months they […]

     
  • Must be Leap Year: Demise of the Ad Industry Being Reported

    Must be Leap Year: Demise of the Ad Industry Being Reported

    The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction.  Attention is needed.  Assessment is necessary and action is required. After all, […]

     
  • A strong brand stands out, and in this complex world we operate in that’s vital for survival.

    Using Good-To-Great to Brand Your Agency

    A Clear Agency Brand Provides Focus for New Business. For those of you who have worked with us in the past you know we like to hammer the idea that […]

     
  • Understanding the warning signs is key to avoiding a nightmare prospect.

    New Business: Warning Signs of a Nightmare Prospect

    New business sometimes lands you in strange places – learn how to read the signs. This has never been truer than in challenging time like these. Winning is everyone’s objective, […]

     
  • Many agencies are feeling trapped.

    Are You Stuck in the Past? Check our list and see…

    Is your marketing firm thriving in this new world? Or is it stuck in the past, trapped by old perceptions long out of date? In this new world where clients […]