• Ad Agency Creative Approach To Leadership

    Ad Agency Creative Approach To Leadership

    Ad Agencies must be prepared to implement creative new approaches to reach and communicate with clients and consumers. This may take a new approach to develop best practices, new ideas, and […]

     
  • Take the Plunge: Leap into the Future!

    Ad Agency Strategic Plan Development

    These are tough times for the traditional advertising firm. The fundamentals of marketing are changing, traditional forms of advertising no longer get the same bang-for-the-buck, and digital is gaining more […]

     
  • Where is Your Ad Agency?

    Where is Your Ad Agency?

    A recent poll among agency leaders nationwide showed clearly the strong fault lines running through the industry. Leadership is not about theory. It’s about definable action a leader can take […]

     
  • It’s time to rethink your ad agency brand.

    Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow

    I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]

     
  • Agencies will deny that things have changed - until its too late.

    The Beginning of the Digital Kaboom!

    “Where’s the kaboom? There was supposed to be an Earth-shattering kaboom!”  Marvin The Martian Many out there claim to know what’s going on with the whole digital revolution we’ve all been […]

     
  • Must be Leap Year: Demise of the Ad Industry Being Reported

    Must be Leap Year: Demise of the Ad Industry Being Reported

    The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction.  Attention is needed.  Assessment is necessary and action is required. After all, […]