marketing leadership | Ad agency new business

Ad Agency Creative Approach To Leadership

Ad Agencies must be prepared to implement creative new approaches to reach and communicate with clients and consumers. This may take a new approach to develop best practices, new ideas, and […]

Ad Agency Strategic Plan Development

These are tough times for the traditional advertising firm. The fundamentals of marketing are changing, traditional forms of advertising no longer get the same bang-for-the-buck, and digital is gaining more […]

Where is Your Ad Agency?

A recent poll among agency leaders nationwide showed clearly the strong fault lines running through the industry. Leadership is not about theory. It’s about definable action a leader can take […]

Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow

I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]

The Beginning of the Digital Kaboom!

“Where’s the kaboom? There was supposed to be an Earth-shattering kaboom!” Marvin The Martian Many out there claim to know what’s going on with the whole digital revolution we’ve all been […]

Must be Leap Year: Demise of the Ad Industry Being Reported

The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction. Attention is needed. Assessment is necessary and action is required. After all, […]